Under Armour - I Will

For the closing shot of Under Armour's "I Will" spot, Bot & Dolly worked with director Andre Stringer to realize a high-speed live acton shot. Don't blink or you may miss Scout light-drawing the sole of the shoe half way thru the spot.

Credits:

Production Company: Reset Content

Client: Under Armor

Director: Andre Stringer

Motion Control: Bot & Dolly

Executive Producer: Julia Gottlieb

Producer: Bill Galusha

Technical Director: Tarik Abdel Gawad

Lead Engineer: Ian Sherman