Tarik Abdel-Gawad

Design & Filmmaking

Adidas - The Quicks

Bot & Dolly worked with director, Andre Stringer, to create motion-control camera moves for complex basketball choreography. Using Scout, the team was able to capture Jrue Holiday and John Wall at high levels of speed and precision. For a glimpse of the technology in action see the behind the scenes video below. 

CREDITS: 

Production Company: Reset Content

Agency: 180LA

Client: Adidas

Director: Andre Stringer

Motion Control: Bot & Dolly

Executive Producer: Julia Gottlieb

Producer: Bill Galusha

Lead Animator and Technical Director: Tarik Abdel Gawad

Technical Director: Asa Hammond

Lead Engineer: Ian Sherman

Studio Manager: Brian Holliday

 

Go behind the scenes with Bot & Dolly studios and director Andre Stringer on "The Quicks" for Adidas featuring A$AP Rocky, John Wall, Damian Lillard and Jrue Holiday. See how the quicker than quick shots were created and hear what some of the NBA's best have to say about working with robots. #QuickAintFair